Discussion Guide: Advocacy Marketing 101
![](https://www.schoolceo.com/content/images/2023/08/GHST_Advocates_hero2.jpg)
Advocacy marketing is a strategy for shifting the conversation around your schools: systematically developing brand advocates who will do your marketing for you. In this article from SchoolCEO Magazine, we lay out a strategy for shifting the conversation around your schools.
Use this discussion guide with your teams to reflect on how to transform how people talk about your schools.