The Advocacy Marketing Manifesto

A radical new system for transforming how people talk about your schools

Ramp Up Your Recruitment

Three recruiting strategies any district can implement

Stealing Social Media Ideas From The Private Sector

Simple strategies to get results for your schools on social

Video 101: Embracing the future

Now, more than ever, it's time to use video for storytelling, communication, and community connection.

Advocacy 101: Tie everything back to your district brand.

Cement support for your district by connecting great school experiences to your overall culture.

Advocacy 101: Create meaningful, personal connections.

Growing support for your district means nurturing relationships within your community.

Advocacy 101: Connect with anyone, but not everyone.

Planting your advocacy farm starts with creating and dispersing special, personalized moments.

Advocacy 101: Who’s telling your district’s story?

Sharing your positive stories has never been more important. Here's a brief introduction to finding the right cheerleaders for your district.

Storytelling

Build a compelling district narrative and captivate your audience with your content.

Need a Boost?

A primer on Facebook advertising for schools

Anatomy of a Drip Campaign

How to warm up your community to new ideas and initiatives

Turn your hiring process into a hiring experience.

Your hiring process itself is a form of marketing. Here's how to optimize the experience for your candidates.

Repeat yourself: How Nike scores big on social media

Private sector companies have learned that marketing to a new generation of consumers means meeting them where they are: online. We take a look at one strategy Nike uses that schools can borrow to sell themselves in an ever-competitive market.