Private sector companies have learned that marketing to a new generation of consumers means meeting them where they are: online. We take a look at one strategy Nike uses that schools can borrow to sell themselves in an ever-competitive market.
Our research shows that the vast majority (81%) of prospective teachers are scoping out school and district websites before applying for positions. Unfortunately, we also found that only 8% of school district websites currently have dedicated careers pages.
Sharing student and teacher stories strengthens and amplifies a district’s brand. Corey Christiansen from Aurora Public Schools in Colorado shares his insights.
Millennials practically live on social media. And they aren't alone. Is your district keeping up?
Marketers in the private sector are leveraging social media platforms to their advantage; it’s one of the most affordable ways to engage with a large audience.
There’s a problem with the way most school districts are using social media: a lack of consistency.
Airbnb has disrupted the travel industry by tailoring its marketing to a new generation. Your schools can do the same.
Marketing to your district's oldest stakeholders
A radical new system for transforming how people talk about your schools
Ten questions about marketing school leaders might be too embarrassed to ask
Three recruiting strategies any district can implement
Simple strategies to get results for your schools on social
Takeaways for school leaders from Seth Godin's Purple Cow
Battle-tested school marketing strategies for brick-and-mortar school leaders
