Marketing 101

Advocacy 101: Who’s telling your district’s story?

Sharing your positive stories has never been more important. Here's a brief introduction to finding the right cheerleaders for your district.

Storytelling

Build a compelling district narrative and captivate your audience with your content.

Need a Boost?

A primer on Facebook advertising for schools

Anatomy of a Drip Campaign

How to warm up your community to new ideas and initiatives

Turn your hiring process into a hiring experience.

Your hiring process itself is a form of marketing. Here's how to optimize the experience for your candidates.

Repeat yourself: How Nike scores big on social media

Private sector companies have learned that marketing to a new generation of consumers means meeting them where they are: online. We take a look at one strategy Nike uses that schools can borrow to sell themselves in an ever-competitive market.

A captivating careers page can land you top talent—here’s how.

Our research shows that the vast majority (81%) of prospective teachers are scoping out school and district websites before applying for positions. Unfortunately, we also found that only 8% of school district websites currently have dedicated careers pages.

SchoolCEO Conversations: Telling your school’s story? Keep it personal.

Sharing student and teacher stories strengthens and amplifies a district’s brand. Corey Christiansen from Aurora Public Schools in Colorado shares his insights.

Recruiting millennials? Get on social.

Millennials practically live on social media. And they aren't alone. Is your district keeping up?

Schools should step up their social media game. Here’s why, platform-by-platform.

Marketers in the private sector are leveraging social media platforms to their advantage; it’s one of the most affordable ways to engage with a large audience.