Common Ground
In our latest research, we examine the essential collaboration among superintendents, comms directors and technology officers.
ResearchOriginal Research on School Marketing and Culture
What Parents Want
When it comes to school communication, what do parents want, anyway? We surveyed over 1,400 American parents to find out.
A Seat at the Table
Research on the Relationship Between Superintendents and School Communicators
Layers of Leadership
How Principal-Superintendent Relationships Impact your District Brand
Our teacher satisfaction survey spanned generations.
In the largest study of its kind, we asked educators what they look for in a job and how schools can improve their teacher recruitment.
AI and The Future of School Communications
The data is in: No matter how you feel about it, artificial intelligence is changing school communications.
The What and Why of School Websites
We analyzed 700 homepages to see what they include—and what’s missing.
The Labyrinth to Leadership
Are millennial educators making it to the top?
Who Speaks For Your Brand?
We surveyed more than 1,600 school employees to find out who’s acting as brand ambassadors for their districts—and why that matters.
Survey: The Great Distance Learning Experiment
Over 1,200 parents across the country tell us the ups and downs of learning from behind the screen.
Millennial teachers crave a positive culture, sometimes over pay.
As part of our extensive look into this new hiring pool, we asked 1,000 millennial teachers what most shaped their decisions when choosing where to teach.
New teachers are looking for your district. Find out where.
Today, consumer relationships often begin online. Creating a multi-channel approach can ensure your schools are reaching audiences both on the web and in person.
What Do Millennial Teachers Want?
In the largest study of its kind, we reached out to 30,000 randomly selected K-12 teachers born between the years 1981 and 1996. More than 1,000 teachers submitted a response—a statistically significant sample of the estimated 1.2 million millennial teachers nationwide.