This study from SchoolCEO examines the working relationship between superintendents, school communications professionals and technology officers—and suggests strategies for more effective collaboration. Synthesizing data from AASA, the National School Public Relations Association (NSPRA), and the Consortium for School Networking (CoSN), we highlight the similarities and differences between these three roles. We also provide case studies from three districts across the U.S. sharing how their central office teams work better together.