Discussion Guide: Layers of Leadership

Research has shown that principals are some of the most trusted institutional leaders in American society. Given our society’s declining faith in institutions—including schools—this trust is crucial. But if principals are the backbones of a district’s reputation, shouldn’t they be the ones leading the charge around school communication and branding?

We conducted a research study to find out how principals and superintendents think about school communication and marketing and—maybe more importantly—how they are communicating about communication.

Podcast Pairings

Episodes of SchoolCEO Conversations that "pair" nicely with our discussion guides. These offer another medium for you and your teams to discuss or continue thinking about the topics most important to your district.

William D. Parker of Principal Matters: What Matters Most

How to Build a Leadership Pipeline