Discussion Guide: Rebranding Your School? Here's How to Get Staff On Board.

Rebranding your school district means more than just updating your image. It might require anything from overhauling your district’s logo, colors, and tagline to taking a hard look at your core values.

Put simply, rebranding means taking control of your district’s ever-evolving identity. And—as is the case with any conversation about your district’s identity—it’s important to think carefully about how to bring your staff on board.

Podcast Pairings

Episodes of SchoolCEO Conversations that "pair" nicely with our discussion guides. These offer another medium for you and your teams to discuss or continue thinking about the topics most important to your district.

Winning at School Communications