School communications professionals serve as vital team players in the broader mission of schools and deserve recognition for their innovation, thoughtfulness, and dedication. With this award, we intend to honor the good work that school marketing experts do to support K-12 education.

About the award:

We’re looking to honor school comms professionals from anywhere in North America for innovative work that pushes the fields of school communications and marketing forward. This is a great opportunity to highlight a colleague or mentor for their hard work.

All nominees will be invited to an exclusive, nominee-only in-person event at the 2025 SchoolCEO Conference. Of our nominees, we will name four finalists. Nominees who are elevated to finalist standing will receive a free ticket of admission to the 2025 SchoolCEO Conference, where we will recognize each finalist and announce our overall winner. All finalists will also be featured in a forthcoming issue of SchoolCEO Magazine.

You can read about our 2024 finalists and overall winner here.

2025 SchoolCEO Excellence in School Marketing Award

Nominations for the 2025 SchoolCEO Excellence in School Marketing Award are now closed. Thank you so much for your interest, and thank you to everyone who nominated a school communicator.

After reviewing nominations from across North America, we’re thrilled to unveil the finalists for our 2025 Excellence in School Marketing Award!

Congratulations to this year's outstanding finalists:

• Grace Becker, APR – Eden Prairie Schools, MN

• Denyel Beiter & Bridget Licata – Lockport City School District, NY

• Craig Maniglia – Sarasota County Schools, FL

• Dr. Christopher Villarreal – Papillion La Vista Community Schools, NE

Our finalists will each receive a profile in the Summer 2025 issue of SchoolCEO Magazine. Subscribe for free today so you won't miss out on our upcoming articles spotlighting the work of these great communications professionals.

Our overall winner will be announced at this fall's SchoolCEO Conference in Little Rock.

Questions? Reach out to editor@schoolceo.com.

SchoolCEO is a research and perspectives magazine for school superintendents, communications professionals, and other K-12 leaders, powered by Apptegy. Published quarterly in print and online, it is the only magazine focused on marketing in K-12 public education. With more than 20,000 readers, SchoolCEO is leading the conversation on communications, recruitment, and branding in public education. For more, visit our About page.