School Marketing Insights: SchoolCEO Conversations Season 2 Recap
In the 99th episode of SchoolCEO Conversations, we take a look back at some of the best insights from Season 2 covering a wide array of relevant topics.
Podcast Episode
Dr. Julia Rafal-Baer: Growing and Supporting Women Superintendents
Dr. Julia Rafal-Baer discusses her work in addressing the gender gap in education leadership and the importance of supporting rising educational leaders.
Greg Turchetta: Winning at School Communications
Greg Turchetta, the Senior Chief Communications Officer for the Richland Two School District in South Carolina talks with us about branding, storytelling, and transparency.
Dr. Paul Coakley: Lessons for School Leaders
Dr. Paul Coakley, the Superintendent of Multnomah ESD, shares his insights on building a personal brand, the importance of leaving a legacy, and much more
Dr. Julie Sweetland: Strategic Framing for Schools
Julie Sweetland, a sociolinguist and senior advisor at the FrameWorks Institute shares how leaders and advocates can use strategic framing and communications to have more productive conversations around complex issues.
Kim Lear: Understanding & Decoding Generations
Generational researcher and keynote speaker Kim Lear shares how you can better understand and communicate across the generations that make up your school community.
Dr. Peter Hannigan: Communicating to Different Generations
Dr. Pete Hannigan, Superintendent of Hawthorn School District 73, and Samantha Cook, Communications Director, discuss generational differences in the workplace, effective communication strategies to engage their community, and the importance of strong school culture.
Andrew McPeak: Preparing Students for Real Life
Andrew McPeak is a millennial speaker and Vice President of Content for Growing Leaders. He talks with us about how educators can better prepare their students for real life.
Dr. Joe Sanfelippo: Changing the Narrative
In this conversation with SchoolCEO, Dr. Sanfelippo discusses how he changed the conversation inside and outside of the schools he led, keys to developing a culture that actively shares the best stories, and how to lead authentically.
Margaret Heffernan: The Big Impact of Small Changes
Author and entrepreneur Margaret Heffernan speaks with SchoolCEO about building strong organizations and cultures through relationships, continuous improvement, managing uncertainty, and more.
Debbie Critchfield: The Power of School Communications
Internal communications is critically important to running a successful school district, and it is also an ongoing challenge for many. Debbie Critchfield, Superintendent of Public Instruction in Idaho, shares her experience in school communications and the ins and outs of internal communications.
Scott M. Curran: Impact Storytelling
In this episode of SchoolCEO Conversations, we speak with Scott M. Curran, an expert consultant focused on impact storytelling, social impact, and philanthropy. He shares what impact storytelling is and how it can engage and inspire staff.
Tom Burton: How Superintendents Can Think Differently
Former superintendent Tom Burton shares how leaders can challenge assumptions and think differently to drive change. He discusses the importance of data, dissent, transparency, and authentic relationships in shaping culture.