Enrollment Marketing: The Customer Journey

Enrollment marketing is a complex problem, but one strategy can help: the customer journey. We'll break down the five main phases here.

Enrollment Marketing: Advocacy

Advocacy plays a major role in restarting the customer journey to school enrollment. Here are some ways to get your families talking.

Enrollment Marketing: Retention

What are you doing to make sure families and students stay in your district?

Enrollment Marketing: Decision

How can you make your school enrollment process as easy and welcoming as possible?

Enrollment Marketing: Interest

When it comes to enrollment marketing, there are several strategies to help you garner interest from prospective families.

Enrollment Marketing: Awareness

Do your prospective families even know your schools exist?

How to Build a School Enrollment Page

Your school enrollment page is your best tool for providing an exceptional customer experience and offering much-needed help.

Amy Rovai Gregory: Building Connections, Building Capacity

A Q&A with Amy Rovai Gregory on culturally responsive family engagement

Marketing for Student Attendance

Chronic student absenteeism has a serious impact on learning. Here are some ways to keep them showing up.

Internal Communication Matters for Your Strategic Plan

To be successful, your strategic plan needs districtwide buy-in. Here’s how internal communications can help.

Architecture of a School District Brand

What the structure of your school brands has to do with your district’s goals

Rebranding your school? Here's how to get staff on board.

Internal Communications is key to getting staff on board with rebranding your school district.

School Rebranding Lessons from the Private Sector

We turn to the business world to find out what to do—and not do—as you roll out your new school brand identity.