Matt Baker: Boosting Student Enrollment in Rural Schools

Matt Baker shares how he's marketing rural schools and growing student enrollment at his district.

By SchoolCEO Last Updated: December 29, 2020

EPISODE SUMMARY

Superintendent Matt Baker shares how he's marketing rural schools and growing student enrollment at Ohio's Clinton-Massie Local School District.

EPISODE NOTES

Since the first one-room schoolhouses popped up across the country,  schools have been the center of rural America.

School facilities are for more than just learning—they’re gathering places where people come together for fundraisers, athletic events, public forums, and more. And while rural schools are often left behind when it comes to education policy decisions, one out of every five public school students attends a rural school district.

Clinton-Massie Local Schools in Clarksville, Ohio, defines itself as a “rural school district that takes pride in our strong sense of community.” It owes that vision in part to Superintendent Matt Baker, who has spent the last four years working to make Clinton-Massie a destination district for teachers and students.

In this episode, we talk to Superintendent Baker about the unique challenges of the rural superintendency and how he’s using school marketing to put Clinton-Massie on the map.

Clinton-Massie Local Schools (@CMFALCONS_NEWS)

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