Overcoming Obstacles
Today we’re sharing how one district in Florida overcame staffing and budget obstacles.
Articles BySchoolCEO
With more than 20,000 readers, SchoolCEO is leading the conversation on communications, recruitment, and branding in public education.
The Mom Complex
Happy Mother’s Day! Today we discuss how you can tap into moms’ expertise and meet them where they are.
How to Tell a Story on Social Media
Today we discuss the 3 key elements of a good story.
Dr. Julie Sweetland: The Stories That Just Aren't True
Dr. Julie Sweetland of the FrameWorks Institute shares strategies for countering false narratives around public education.
Story Magnets
Today we discuss how to generate stories instead of waiting for them to come to you.
Sliding into Enrollment
In this episode we share how one district in Georgia attracted families with a unique new feature.
SWOT Analysis
In this episode we share a SWOT analysis of school communications nationwide.
José A. Acevedo: Closing the Divide
How multilingual districts can create welcoming environments and strong school communication plans
I'm New Here
We’re kicking off a brand new season with a fresh format. In this episode, we talk about how to cultivate a beginner’s mindset.
The Complete Guide to School Marketing: Season 3 Recap
This season, we've taken a deep dive into school marketing, exploring everything from brand to digital experience. Today, we're connecting all the pieces and providing you with actionable steps to transform how your community thinks and feels about your schools.
The Complete Guide to School Marketing: How to Create Brand Advocates
In this episode we’ll discuss how to create advocates for your schools. First, you have to focus your attention toward people who can actually be converted. Second, you have to wow them with intention and thoughtfulness.
The Complete Guide to School Marketing: How to Communicate in a Crisis
In this episode, we’ll go over the three phases of a crisis communications plan: before, during and after.
The Complete Guide to School Marketing: What is Enrollment Marketing?
Today’s focus is on a vital topic in K-12 education: enrollment marketing. Enrollment numbers impact funding and nearly all district operations. A key tool for improving enrollment is understanding the customer journey.