Sliding into Enrollment

In this episode we share how one district in Georgia attracted families with a unique new feature.

The Complete Guide to School Marketing: What is Enrollment Marketing?

Today’s focus is on a vital topic in K-12 education: enrollment marketing. Enrollment numbers impact funding and nearly all district operations. A key tool for improving enrollment is understanding the customer journey.

Enrollment Marketing: The Customer Journey

Enrollment marketing is a complex problem, but one strategy can help: the customer journey. We'll break down the five main phases here.

Enrollment Marketing: Advocacy

Advocacy plays a major role in restarting the customer journey to school enrollment. Here are some ways to get your families talking.

Enrollment Marketing: Retention

What are you doing to make sure families and students stay in your district?

Enrollment Marketing: Decision

How can you make your school enrollment process as easy and welcoming as possible?

Enrollment Marketing: Interest

When it comes to enrollment marketing, there are several strategies to help you garner interest from prospective families.

Enrollment Marketing: Awareness

Do your prospective families even know your schools exist?

How to Build a School Enrollment Page

Your school enrollment page is your best tool for providing an exceptional customer experience and offering much-needed help.

How to Boost Student Enrollment

Optimize your student enrollment funnel with tips from higher education.

Matt Baker: Boosting Student Enrollment in Rural Schools

Matt Baker shares how he's marketing rural schools and growing student enrollment at his district.

School Ratings, Student Enrollment, and the COVID-19 Home Buying Boom

A look at real estate agents’ role in selling your schools—and why it matters for student enrollment.