Enrollment Marketing: The Customer Journey
Enrollment marketing is a complex problem, but one strategy can help: the customer journey. We'll break down the five main phases here.
Enrollment marketing is a complex problem, but one strategy can help: the customer journey. We'll break down the five main phases here.
How Dr. Joe Gothard is meeting needs and building belonging in Saint Paul Public Schools
We turn to the business world to find out what to do—and not do—as you roll out your new school brand identity.
Researcher Neel Doshi tells us how the science of motivation can help you build a positive school culture and prevent teacher burnout.
How to make your school newsletter worth opening week after week
How GFW Schools in Minnesota regained community trust—and how you can do the same.
In the largest study of its kind, we asked educators what they look for in a job and how schools can improve their teacher recruitment.
Dr. Matthew Montgomery, superintendent of two different districts, gives his best advice for strengthening board relations.
Recruiting teachers without previous experience in the classroom can help fill gaps—but these educators need strong support to be successful.
Your facilities are funded by taxpayer dollars—so how can you show your community where their money is going?
The marketing world has long championed the Net Promoter Score—and for good reason. How can it help school leaders?
A beginner’s guide to taking better pictures at your schools