Michael C. Bush: Learning To Be A Great Place To Work

Michael C. Bush, the CEO of Great Place to Work, presents research and experience that every superintendent can use to shape the culture of their district and schools.

Neal Foard: Storytelling From The Heart

Neal Foard teaches us how to tell a story by example and learn what not to do to make your stories more effective.

Dr. Melissa Thompson: How to Onboard Board Members

In an era of contentious board meetings and board elections, Dr. Melissa Thompson, former superintendent of Swallow School District, shows a smart, common-sense approach to helping school boards succeed with onboarding.

Cathy Kedidjian: Forging Your District's Path

Guest writer Cathy Kedjidjian, APR, is the executive director of communications and strategic planning for Glenview School District 34 in Illinois. She is also the 2022-23 president of NSPRA. Here, she shares her deep insights into school communications and the strategic planning process.

Dale Scott: An Insider’s Guide to School Bonds

Dale Scott teaches the importance of strategizing, preparing, and campaigning for a bond.

EduOpenings: Helping Educators Discover Jobs

Dr. Howard Fields and Dr. Darryl Diggs Jr. discuss EduOpenings.com, a website to help educators and districts streamline the job search process.

Dr. Carmen Simon: Impossible to Ignore - Capturing Attention

In this conversation, Dr. Carmen Simon explores how to make your school communication and messages more memorable. You will learn how to help your community act on what they have heard from you.

Aurora Meyer: Crafting Meaningful Connections

Aurora Meyer shares with SchoolCEO how Columbia Public Schools approaches communications in new and old ways in order to craft meaningful connections.

Dr. Deborah Gist: Creating Radical Collaboration

Named as one of the 100 Most Influential People in 2010 by TIME magazine, Dr. Deborah Gist has been working to create a new way for school leaders to collaborate with their stakeholders.

Dr. Mitzi N. Morillo: Five Lessons on Influence

Guest writer Dr. Mitzi N. Morillo gives her take on authenticity and influence.

Dr. Donald Killingbeck: Building Your Brand with LinkedIn

LinkedIn is an underutilized platform for many school districts. Dr. Donald Killingbeck has used it to advance Hemlock Public School District’s brand and his own. The result? A stronger digital presence that tells the district story and attracts teachers and garners community support.

Jennifer Hines: Making the Media Work for Your Schools

Jennifer Hines spent 20 years in the media business before leading communications at Tyler ISD in Texas. Her media expertise and relationship building offers an important lesson for superintendents and communications leaders alike.

Karen Eber: How Storytelling Can Shape School Culture

Karen Eber discusses the power of storytelling to influence school culture to reach your school community.