Schools should step up their social media game. Here’s why, platform-by-platform.
Marketers in the private sector are leveraging social media platforms to their advantage; it’s one of the most affordable ways to engage with a large audience.
Marketing 101
On Twitter, consistency is king. Will your schools take the throne?
There’s a problem with the way most school districts are using social media: a lack of consistency.
How Airbnb tells stories on social media (and you can, too!)
Airbnb has disrupted the travel industry by tailoring its social media marketing to a new generation. Your schools can do the same.
Seeking Seniors
Marketing to the oldest stakeholders in your district
Advocacy Marketing 101
A radical new system for transforming how people talk about your schools
Stealing Social Media Ideas From The Private Sector
Simple strategies to get results for schools on social media
Book Report: Seth Godin's Purple Cow
Takeaways for school leaders from the bestselling book on marketing