Superintendent VoicesThoughts and Ideas from School Leaders

Debbie Critchfield: The Power of School Communications

Internal communications is critically important to running a successful school district, and it is also an ongoing challenge for many. Debbie Critchfield, Superintendent of Public Instruction in Idaho, shares her experience in school communications and the ins and outs of internal communications.

Tom Burton: How Superintendents Can Think Differently

Former superintendent Tom Burton shares how leaders can challenge assumptions and think differently to drive change. He discusses the importance of data, dissent, transparency, and authentic relationships in shaping culture.

Dr. Melissa Thompson: How to Onboard Board Members

In an era of contentious board meetings and board elections, Dr. Melissa Thompson, former superintendent of Swallow School District, shows a smart, common-sense approach to helping school boards succeed with onboarding.

Dr. Donald Killingbeck: Building Your Brand with LinkedIn

LinkedIn is an underutilized platform for many school districts. Dr. Donald Killingbeck has used it to advance Hemlock Public School District’s brand and his own. The result? A stronger digital presence that tells the district story and attracts teachers and garners community support.

Dr. Jeff Horton: Courageous Conversations

Dr. Jeff Horton, Superintendent of GFW School District in Minnesota, discusses how he and his community moved from worry to hope through courageous conversations and active listening.

2 7