Required Reading
Books for comms teams and supers to read together
Articles ByHeather Palacios
Heather is a Content Marketing Manager at SchoolCEO. She's honed her craft in SEO and marketing and enjoys sharing her knowledge with school leaders to help their districts grow.
Social Media for Schools: Tips and Trends
Top predictions and strategies from six comms professionals
Enrollment Marketing: The Customer Journey
Enrollment marketing is a complex problem, but one strategy can help: the customer journey. We'll break down the five main phases here.
How to Build a School Enrollment Page
Your school enrollment page is your best tool for providing an exceptional customer experience and offering much-needed help.
School Rebranding Lessons from the Private Sector
We turn to the business world to find out what to do—and not do—as you roll out your new school brand identity.
The Anatomy of a School Landing Page
Learn how this creative website strategy can revolutionize your marketing campaigns.
On the Grid
Why your district needs Instagram and how it can help you stand out from the crowd
Crisis in the Comments
Handling negative social media in a positive way