An assortment of bite-sized ideas for your next campaign.
This former superintendent shares insights from decades of experience both leading and consulting school referendum campaigns.
Gaining Momentum · Practicing Year-Round Transparency · Utilizing Community Leaders
Building Trust · Learning Community Needs · Leveraging Community Infrastructure · Encouraging Student Advocacy
Recruiting the Team · Differentiating Messaging · Varying Communication Channels
Listening Equitably · Engaging Minority Families
Building Support · Staying Organized · Communicating After the Vote
Activating Recent Voters · Meeting Face-to-Face · Speaking to Needs · Maintaining Relationships
Superintendent Julie Lauck shares her unfurgettable story
Learning from Failure · Involving the Community · Branding the District · Leveraging Advocates · Personalizing Communications · Engaging the Media