Resources for Passing Your School Bond
Click on the titles below to find campaign deep dives, bite-sized tips for school leaders, and private sector marketing tactics.
The Five Stages of Bond Success
Lessons from over 50 school districts in creating a campaign that's based in advocacy.
![](https://www.schoolceo.com/content/images/2020/10/GHST_FiveStagesBondSuccess_hero-1.jpg)
Bond Bites
Bite-size tips from over 50 bond campaigns.
![](https://www.schoolceo.com/content/images/2020/10/GHST_Bondbiters_hero-1.jpg)
Need a Boost?
Explore the basics of Facebook advertising as it applies to schools.
![](https://www.schoolceo.com/content/images/2020/10/NeedaBoost_Hero.jpg)
Anatomy of a Drip Campaign
Learn one of the private sector's most successful strategies for warming up your community to new ideas and initiatives
![](https://www.schoolceo.com/content/images/2020/10/DripCampaign_hero.jpg)
Storytelling
Great stories are the key to your community's hearts. We'll teach you how to build a compelling district narrative and captivate your audience with your content.
![](https://www.schoolceo.com/content/images/2020/10/Storytelling_hero-01.jpg)
Campaign Deep Dive: Round Rock, TX
Jenny LaCoste Caputo from Round Rock ISD, a district with 50,500 students, shares tips for learning from a failed referendum, building a positive brand, and engaging the community.
![](https://www.schoolceo.com/content/images/2020/10/GHST_RoundRock_header.jpg)
Campaign Deep Dive: Brecksville-Broadview Heights, OH
This 4,000-student district focused their campaign on activating recent voters. Through face-to-face meetings and close relationships, they grew a campaign based on advocacy.
![](https://www.schoolceo.com/content/images/2020/10/GHST_Brecksville_header.jpg)
Campaign Deep Dive: Wickenburg, AZ
Though Wickenburg is a smaller district with only around 1,600 students, they serve a large geographic area. By varying communication channels and differentiating the district's messaging, Wickenburg was able to reach a variety of stakeholders.
![](https://www.schoolceo.com/content/images/2020/10/GHST_Wickenburg_header.jpg)
Bond Campaign Deep Dive: Federal Way Public Schools
Federal Way, which serves around 23,500 students, focused on getting buy-in for the district's vision—before even bringing up the referendum. Ultimately, their work on the front end helped them win success.
![](https://www.schoolceo.com/content/images/2020/10/GHST_FederalWay_header.jpg)
Bond Campaign Deep Dive: Vallejo City USD
Bonds run on a district's positive momentum. Though Vallejo City badly needed their bond to pass, the superintendent shared the district's momentum and positivity with the community.
![](https://www.schoolceo.com/content/images/2020/10/GHST_Vallejo_header.jpg)
Bond Campaign Deep Dive: Austin ISD
Serving over 80,000 families, Austin ISD made sure to listen to all stakeholders—and listen equitably.
![](https://www.schoolceo.com/content/images/2020/10/GHST_AustinISD_header.jpg)