Issue 14

Winter 2022—Who Speaks For Your Brand?

A Preview of Pre-K

How the First Class program in Alabama could serve as a model for things to come

Off the Charts

Using data visualizations to strengthen your district storytelling

Score Big

The marketing world has long championed the Net Promoter Score—and for good reason. How can it help school leaders?

Ambassadors in Action

Four school leaders share how they empower staff members at every level to be strong brand advocates.

Who Speaks For Your Brand?

We surveyed more than 1,600 school employees to find out who’s acting as brand ambassadors for their districts—and why that matters.